Launching a business isn’t always easy. And that includes franchise businesses!
From managing marketing needs to navigating compliance hurdles, there are a few common challenges that most new franchisees will face.
But they don’t have to knock you off of your game.
Because launching a franchise can be a great opportunity — just ask the more than 700,000 franchise owners in the U.S.
If you’re a new franchisee, here are the most common challenges you’ll want to watch out for, as well as how to overcome them.
Lack of Experience
Some franchisees are brand new to business ownership. Others might be experienced business owners, but new to the franchise model. And still some might have experience in franchise ownership, but with a different industry or franchisor.
The common thread? Most new franchisees are facing some kind of new experience.
If you’re in this boat, don’t worry. There are some solid options for growing knowledge and understanding as quickly as possible.
For starters, keep an eye out for franchisor-offered education opportunities. These educational experiences can help set you up for success through expectation setting, compliance training, marketing assistance and so. Much. More.
You might also consider finding a mentor. Someone with extensive experience in your industry and franchise of choice may have the most applicable advice and insight.
Long story short: Just don’t let the newness of this experience get you down.
Understanding and Following the Franchise System
Franchisors all come with their own systems, processes, and norms. That’s just the reality of the model.
And adapting can be a bit tough for some new franchisees. If you could see yourself in this position, there are a few best practices you might consider abiding by.
First and foremost: Trust the proven model. Assuming you opt for an experienced, vetted franchisor, this is actually one of the big benefits!
Leaning into the system might mean double-checking that you downloaded the right logo for signage, or doing what you can to learn the franchise’s tech tools like the back of your hand. Did someone say, “webinar”?
It’s also important that you speak up and ask for help if you’re ever confused or unsure. Remember: Your franchisor and its staff are there to support you.
Hiring and Retaining Team Members
Finding (and keeping) reliable, skilled employees is one of the most common challenges franchisees face. That’s true whether you’re new to the game or a seasoned pro.
But the right franchisor can help.
To proactively address this issue, try to vet a franchisor’s hiring tools and resources before committing. Bonus points for attending demos or asking for a few real-world success stories.
Then, once you’re a franchise owner, work on building a strong culture based on shared values. Work hard to provide fair pay, clear paths for advancement, and a collaborative, fulfilling workplace.
The very best franchisors will be there to help you every step of the way.
Marketing and Advertising
Access to a recognizable brand is one big benefit of the franchise model, but some level of marketing and advertising effort is still required.
Franchisors will often offer their network custom marketing and advertising pieces. Make sure you inquire about marketing support, so your business can put its best foot forward.
If you want to go the extra mile, you might consider brushing up on some copywriting, graphic design, and SEO best practices. Local higher ed providers may offer adult education courses, or there are plenty of online resources you can explore for free.
Effective Time Management and Avoiding Burnout
Running a business isn’t easy. Franchises included. After all, there’s just so much to do, at all hours of the day (and night)…
So, unfortunately, plenty of new franchisees struggle to effectively manage their time, eventually burning out.
But these common challenges don’t have to derail you!
Building a solid team goes a long way here. If you have staff you can trust, delegating becomes that much easier. And when everyone knows their role, your operation starts running like a well-oiled machine, freeing you up to focus on the big picture instead of all that admin work.
You and your team could consider exploring some scheduling tools or proven time management techniques. It might take some time to find what works best, but once it reveals itself, stick to it.
Finally, make a point to take some time off now and again. Your well-being and mental health will thank you.
Navigating the Franchisor Relationship
When you own a franchise, it’s not just about working well with clients. It’s not just about working well with your team, either.
You also have to work well with your franchisor.
Some new franchisees have major anxieties when it comes to the franchisor relationship. They’ve heard horror stories about mismatched expectations, poor communication, and never-ending red tape.
And we won’t lie to you — it can happen.
But you can combat some of these common challenges by doing your due diligence, getting involved, and communicating.
When vetting franchisors, get curious about their relationships with franchisees. Testimonials will tell you a bit, but speaking directly with a current owner could be even better.
Ask pointed questions, like:
- How often do you connect with someone at corporate?
- Are the people you speak with proactive and helpful?
- How long does it take them to respond to emails?
- How long do you have to wait on hold?
- If you could change one thing about your relationship with the franchisor, what would it be?
Once you’ve decided on a franchise, if you notice any relationship problems cropping up, do what you can to address them head-on. Speak up whenever possible. Try to attend meetings, conferences, and calls. Provide constructive, respectful feedback as necessary.
The best franchisors will be open to ideas and input, and are constantly seeking to improve.
Adhering to Compliance Rules and Regulations
Compliance is a fact of life. That’s true whether you’re running an independent business or a franchise.
But no doubt, it can be… What’s the word… Frustrating? Complicated? Time-consuming?
The good news is that franchisees tend to have an advantage here. That’s because some franchisors offer compliance tools, training, and checklists to help you stay on track. The resources they provide, like onboarding or marketing materials, might also be pre-approved by corporate.
That means you might just have at least two shortcuts to compliance.
But some new franchisees choose to take it a step further.
If you’re really concerned about your compliance, it may be helpful to hire your own legal and accounting professionals. These pros may have extensive experience in your industry’s rules and regulations — and bonus points if they’re familiar with the franchise business model!
Finally, you can do your part by staying up to date with any relevant legal and compliance standards, as well as any new changes. It’s not always fun, but it is mission-critical.
Wrapping Up: Overcoming Common Challenges as a New Franchisee
Launching a new franchise business comes with its fair share of common challenges. But they don’t have to derail you.
By finding the right franchisor, taking advantage of the opportunities provided to you, and staying committed to betterment, you might just be poised for success.
We’re rooting for you!
Published on August 27, 2025
