We are Motto Mortgage
Your Dream.
Our Expertise®.
About Motto Mortgage
Our Story
Motto Mortgage was founded in 2016 to bring a fresh and innovative approach to the mortgage industry. By embracing a national franchising model, Motto offers unique solutions for borrowers, abundant career opportunities for loan originators, and a robust network of support and growth for franchise owners.
Since launching, the Motto Mortgage network has experienced phenomenal growth, now boasting over 210 offices open across more than 40 states. Driven by the real estate industry’s demand for additional services, Motto continues to expand. We’re proud to support more and more people as they embark on their unique homeownership journeys, making dreams come true every day.
Highlights in Motto History
November 2016
Motto Mortgage bursts onto the scene!
It’s official: our first franchise sale marks a new era in the industry.
April 2017
Doors open, game on.
It’s go time! The first Motto office opens and is ready to shake things up.
October 2017
Candle’s lit, cake is cut – we’re ONE!
One year and 50 offices later, we’re celebrating in style.
March 2018
More growth, more heart, more us.
Motto MILE, our annual network event, makes its debut and our Mission Against Hunger program launches, uniting Motto offices nationwide to fight hunger.
October 2019
Rapid expansion mode: activated.
We hit 150 franchises sold (cue the celebratory music!)
February 2020
We’re shattering goals and records.
The Motto network surpasses $1B in loan volume.
September 2020
The squad grows in a strategic way.
RE/MAX Holdings acquires wemlo®, a loan processing company, to expand our mortgage tech suite.
February 2021
A couple billion reasons to be proud.
The Motto network hits $2.5B in loan volume.
October 2021
Celebrating five candles and countless wins.
We turned five and leveled up our tech offerings with a game-changing Loan Brokering System—now that’s a birthday bash!
April 2024
Founding franchises resign the dotted line.
The originals are re-upping—renewals are officially underway!
Not Just a Mortgage Company. A Company Built on Beliefs.
Helping people reach their homeownership goals is a big deal… and the investment of a lifetime. We take that seriously. It’s why we crafted core values. And we’ve got to say, our network really walks the walk.
Inclusion
At Motto, everyone’s invited and every voice counts. From our team to our communities, we welcome and celebrate all kinds of perspectives and bring people together to make magic happen.
Innovation
To us, it’s all about the customer experience. And for our customers, good isn’t good enough. We continuously seek creative solutions and embrace new ideas to drive progress and excellence.
Compliance
We won’t get into the legal jargon, but rules and ethics are BIG parts of the mortgage industry. We take all those requirements seriously and even expand on them with total transparency and helpful education.
Expertise
Mortgage is kind of our thing. We leverage our deep knowledge and skills to deliver exceptional results and guide our clients effectively on whichever journey they may be on.
Enthusiasm
Okay, we know it’s a bit bookish, but we REALLY love mortgage. You won’t catch us playing down our excitement for crunching numbers, supporting local businesses, or helping people reach their homeownership goals.
Leadership
Vic Lombardo
President, Mortgage Services
Vic Lombardo is the President of Motto Franchising, LLC overseeing the growth, strategy, and development of Motto Mortgage, the first and only national mortgage brokerage franchise brand in the U.S. He joined the company in August 2025, bringing with him over 30 years of experience in the mortgage and real estate industries.
Prior to joining Motto, Vic served as Chief Operating Officer of Guaranteed Rate Affinity, one of the industry’s largest joint ventures between a major real estate brand and a major mortgage lender. He has extensive experience expanding sales, building market presence, and connecting consumers with mortgage and real estate professionals.
Kelly Gill
SVP, Marketing & Advertising
Kelly Gill leads the marketing and advertising team for Motto Franchising, LLC. With 18 years of mortgage experience, Kelly brings her industry passion and knowledge to the Motto Franchising brand. She has led her team to create a nationwide brand presence for Motto Mortgage and introduced marketing tools and resources to help the network rapidly expand.
Before joining Motto Franchising in 2018, Kelly held marketing leadership positions at several other mortgage banking companies as well as gained experience in the home building, telecommunications, and advertising industries.
Adam Sartin
VP, Franchise Growth & Development
Adam Sartin is the vice president of franchise growth & development to the Motto Mortgage network. He is a seasoned executive leader who spent 12 years at the real estate franchise brand, RE/MAX, LLC, holding various executive positions including area vice president, region vice president as well as director for various regions in the U.S.
Prior to joining RE/MAX in 2011, Adam spent three years in the financial services industry.
Chris Erickson
VP, Product & Strategy
Chris Erickson heads the product and strategy team at Motto Franchising. He is responsible for driving brand growth by overseeing the procurement, advancement and implementation of technology solutions that streamline operations, developing effective go-to-market strategies, and leading the education department and customer support teams at all levels.
He has nearly two decades of experience in the financial services industry, previously serving as a VP of Product Management, a Head of Product, an Assistant VP & Product Manager and has held various product management roles at prominent banks and lending institutions.
