What Kind of Support Do Top Franchisors Typically Offer?

A franchisee is only as strong as their franchisor!

In other words, the very best franchisors are committed to supporting independently owned, operated, and licensed locations. They’ve listened to the business owners who have come before you, created functional resources, and should be excited to share them.

Less-than-stellar franchisors, on the other hand? Well, they might be inexperienced, unhelpful, or flat-out detrimental.

In other words, your franchise business is more likely to start out on the right foot with a committed, experienced brand behind you.

So, let’s take a look at some of the key support areas that great franchisors typically provide:

• Ongoing education opportunities
• Staffing or recruiting assistance
• Marketing and branding support
• Technology tools
• Operations guidance

Ongoing Education Opportunities

Opening and operating your own business isn’t quite as easy as ABC. Or 123, for that matter.

But, with a franchisor who offers standout educational opportunities? It can become So. Much. More. Streamlined.

If you’re looking into owning a franchise of your own, keep an eye out for pre-opening training programs. Franchisors who offer support like this are likely invested in your franchise hitting the ground running from day one.

And, as you progress as a business? Mentorship or networking opportunities with more experienced franchisees will become worth their weight in gold.

Folks who have actually been in your shoes will have the most helpful advice and insight, so pay close attention to franchisors who offer these kinds of events.

Imagine how much you could learn just by chatting up a room full of top performers… 

Staffing or Recruiting Assistance

You know what they say: teamwork makes the dream work!

But how exactly do you go about hiring a bona fide dream team?

Top franchisors usually help you recruit, train, and maybe even retain top talent. That’s because they understand just how important your employees truly are.

Some might offer job listing templates. Others might have software with HR capabilities to make onboarding a breeze. Or they may provide training materials, like video courses.

Whatever the case may be, make sure to investigate what kind of team-building support a franchisor offers. It will be key in finding qualified individuals.

Marketing and Branding Support

How are your graphic design chops? What about your copywriting skills?

When you become a franchisee, you become a business owner. Not a marketer.

That’s why one of the most appealing aspects of becoming a franchised business is that a franchisor will offer marketing and branding support.

This means you can leave the Photoshopping and wordsmithing to the pros, while you focus on running your business.

You might find franchisors offering marketing and branding materials like:

• A recognizable brand kit, including logo, tagline, signage files, and more.
• Website tools or templates.
• Customizable online content, including blogs, social media posts, emails, and more.
• Customizable print content, including flyers, pamphlets, postcards, and more.
• Marketing tech tools, so you can build your own personalized marketing materials.

Now, there’s a pretty picture.

Technology Tools

Franchisors operate an economy of scale. This means they can often buy, or sometimes even develop from scratch, cutting-edge technology tools. So, they may handle the tech offerings while you just focus on taking care of business.

When you’re vetting franchisors, though, you’ll still want to ask a few basic questions.

You may want to look at their technology ecosystem and see how their provided software can streamline and simplify key business functions. It also doesn’t hurt to see what type of tech support they can provide should you run into any issues.

Many top franchisors have technology and support they’re excited to brag about!

Operations Guidance

Odds are your franchisor has “been there and done that” in their industry of choice.

In other words, they should have the experience and the know-how needed to help you get your business off the ground.

Of course, many industries are bound by their own relevant licensing requirements, laws, and codes, and it’s up to the franchisee to understand and abide by such requirements.

A competent franchisor should be able to help support you with guidance for compliant operations, helping you cross those t’s and dot those i’s.

So, What Kind of Support Do Franchisors Typically Offer?

Long story short? Franchisors can offer all kinds of support to independently owned, operated, and licensed locations. It’s one of the key benefits of going with a franchise business model when you want to open your own business.

So, stay on the lookout for some of the things we mentioned above. Offering (or not offering) these support pieces can make (or break) your franchise ownership experience.

Motto Franchising in a Nutshell

When you own a Motto Mortgage franchise, you can enjoy all the perks of an established brand, ongoing education and support, cutting-edge technology, and a community of like-minded franchisees — all from day one.

With a Motto Mortgage franchise, you won’t find any patchwork tech solutions for your new business. Instead, you’ll have access to an ecosystem of technology tools that create a smoother loan processing experience, provide next-level relationship management, and enhance productivity with seamless integration and dedicated support.

At Motto Mortgage, we provide guidance for set-up, access to licensing consultants, and a full library of training videos — all designed with your business needs in mind. Our flexible model builds a transparent, ancillary business that is designed to help your customers from contract to close.

And if you’re looking for even more opportunities to connect with the wider community, we host the Motto Mortgage Innovation and Loan Excellence (MILE) Summit every year. This annual conference is an amazing opportunity for our franchisees to come together, connect, and learn, and provides us the opportunity to celebrate the hard work and achievements of the Motto Mortgage network.

Now, how’s that for a helping hand?